OJ! is ideal for filter coffee brewing and has an intensity of three coffee cups. Its flavour profile includes cocoa tones, hazelnut and cranberry, providing a unique and rich taste experience. The roast profile is sweet and creamy, highlighting the coffee's natural sweetness and body.

Lykke's head roaster Lars highlights OJ! as the perfect coffee for all occasions, whether it's in the morning or for an afternoon snack. It is a simple but exceptional coffee that is smooth and mellow.

When it comes to the roasting process, Lykke strives to maximise the natural sweetness as much as possible, which requires a deeper and longer roast profile. Lightly roasted beans often lack sweetness, while darkly roasted beans lose their typical character. The balance "lagom" is best, according to Lykke.

The blend contains single-origin coffee from Brazil, which contributes to a distinctive and memorable flavour profile. You can also choose between whole beans or ground coffee in the drop-down menu when ordering.

Lykke also highlights the importance of the coffee farmers who contribute to OJ!. These farmers, located in the Caparaó Valley in Brazil, border the national park and create a unique microclimate for the coffee plants. Their passion and energy are reflected in the quality of the coffee.

OJ! is more than just a cup of coffee; it is a tribute to the hard work and passion of the coffee farmers, as well as a unique taste experience that is guaranteed to arouse interest.