Luigi Lavazza launched his first coffee blend, Qualità Oro, in his small roastery in 1956, a legacy of taste and quality that is still upheld generations later. Qualità Oro stands out with its special selection of 100% Arabica beans from six distinct areas of origin in South and Central America, whose combination creates a smooth and aromatic coffee with wonderful fruity and floral undertones. This medium-roasted blend with an intensity of 5 out of 10 is designed to be perfect for both filter coffee and espresso, used in your fully automatic espresso machine or grinder. The term "oro" (Italian for "gold") in the context of coffee, as in Lavazza's Qualità Oro, emphasises the valuable and high-quality characteristics of the coffee. It represents a gold standard in the coffee world, where precision in the selection and blending of beans results in an extraordinary taste experience.

Coffee made from 100% Arabica beans is known for its fine quality and complex flavour profile, often with higher acidity and notes of fruit and berries compared to Robusta beans. Arabica beans thrive at high altitudes, and the varied climates of South and Central America contribute to the rich flavours and aromas that characterise these coffee varieties.

When it comes to using Qualità Oro in different coffee drinks, its balanced and smooth profile is excellent for an espresso or ristretto. The difference between an espresso and a ristretto lies in the amount of water pressed through the coffee – a ristretto is more concentrated with less water, resulting in a stronger and more intense flavour. Due to its aromatic profile and mild intensity, this coffee can also work well in a caffè latte, where its subtle flavours complement the creaminess of the milk without being overwhelmed.

Lavazza's Qualità Oro thus offers a versatile coffee blend that is not only suitable for a range of coffee drinks, from smooth lattes to intense ristrettos, but also symbolises the rich heritage and dedication to quality that has characterised the brand since Luigi Lavazza's time. Its unique combination of smoothness, balance and aromatic notes makes it the perfect choice for coffee enthusiasts on any occasion.